Personal note from

I want to start with a bit of a rant.

Over the years I’ve seen this happen over and over again.

Entrepreneurs “make” it. They build a profitable and successful business. Maybe it’s a business generating a couple hundred thousand a year or maybe it’s even a seven-figure business.

And, then, once they’ve built that business, so many of them . . . stop.

They don’t stop their business.

But they stop growing.

They stop trying to change the world.

They decide they’ve worked enough and sacrificed enough, so now they only have to focus on getting “theirs.” Which means they do enough to maintain what they’ve builtbut no more. Maybe they even raise their coaching fees so only a handful of people can afford to work with them.

These GURUs are not changing the world.

It’s not generosity.

It’s not being a true leader.

If you are a true leader, you never stop improving yourself.

You’re driven . . . not just to succeed, but to make a difference.

Never forget your calling to help as many people as you possibly can.

Most importantly, never forget that you have a calling

on your life, and if you feel compelled to pay it forward, then you’re the KIND of entrepreneur who doesn’t simply start a business. You have the possibility of starting a movement!

These are the entrepreneurs I want to work with.

If this message is calling you, then you are invited to The Zone Event 2018, where you’re going to discover:

  • How to do what you love and the money will follow (with the right plan).
  • That anything is possible JUST as long as you have the right plan.

That’s what I’m going to share when you join me in person in Phoenix on September 28, 29, and 30.

I’m going to prove to you that you really CAN do what you love.

That you don’t have to have a job or work with clients you don’t enjoy, and you don’t have to chase the money.

All you need is the right plan.

I’m going to give that to you when you join me at The Zone.

Are you ready?

Then strap in and get ready for the ride of your life.

Join Me

Do what you love and the money will follow (with the right plan)! 
Right now, smart entrepreneurs who are ready to get massive business results are lining up to get their tickets to this event.
They are tomorrow’s millionaires . . .And YOU belong there, too.

Create a Million Dollar Business at our 3-Day Zone Event, held this year
September 28-30 the Arizona Biltmore in Phoenix,AZ.
This event has sold out EVERY single year, so don’t wait…

Join the Thousands of Women and Men Who Created Incredible Financial Freedom in Their Lives after Attending The ZONE Event Because They Harnessed the THREE MOST IMPORTANT THINGS ON THE PLANET!


September 27th 4pm PT – 7pm PT
(Recommend checking in here)

September 28th 7am PT – 8:50am PT


September 28th 8:50 am – 8:30pm
September 29th 8:50 am – 8:30pm
September 30th 8:50 am – 5pm
(Many people from the seminar stay an extra day to connect and organize their action steps after the event. Shanda suggests you do this to maximize your results.)

Why the

The ZONE Event is the most powerful, results-driven transformational event available only to entrepreneurs who are ready to stop struggling and start earning.

No fluff, no gimmicks, just everything you need to know to THRIVE in your business and in your life . . . to create financial independence that allows you complete freedom while you make a huge impact.

The ZONE Event curriculum changes every year, and it always includes fresh content based on exactly what’s happening now in the marketplace.

That’s why smart, driven entrepreneurs come back, year after year.

If You’re Ready to FINALLY Discover the Tools, Strategies, and Mindset that STOP You from Spinning Inside Your Business and Put You on the Fast Track to Building a Business That Gives You Financial Independence and Lifestyle Freedom . . .

You’ve GOT to Be at The ZONE Event This Year!

Why attend the

Who Is The ZONE Event For?

The ZONE Event is for you if you know you’re meant for more, and you’re ready to make it happen. If you have a vision for your life—a vision where you’re able to do the work you love, live your purpose, provide for your family, and enjoy the freedom of knowing your time is your own, then The ZONE Event is for you.

What’s unique about The ZONE Event?

During The ZONE Event, attendees always work ON their businesses. They leave with specific things handled, taken care of, done. Many people experience a transformation right there in the room, and end up building cash flow while they’re at the event.

So I not only give you theory and processes, but I also walk you through implementing them, on the spot, so you don’t lose the momentum you build as you experience the incredible energy at The ZONE Event.

Why Attend?

Attend because you want to attain financial freedom while still enjoying your life!

We all know money can’t buy happiness. But money allows you the freedom of choice. It allows you to be generous, to give to causes you hold dear, to volunteer your time, to travel with your loved ones, to take your wish list and make it your life.

During the past several years, I’ve built my own business to the multimillion-dollar mark, AND I’ve given thousands of entrepreneurs worldwide the system they need to do the same.

The ZONE Event is three days, live and in-person, of the BEST business training available. It is where I share the exact step-by-step approach I used to get my own dream freedom business launched and lucrative, so you can do the same.

What’s unique about The ZONE Event?

You leave with renewed inspiration, motivation, and actual processes to use to take your business to six or seven figures.
The Zone Event
How much proof do you need that The Zone Event is a game changer?


How Your Life Would Change If You Spent 3 Days In A Room Full Of Possibilities . . .

Imagine being in a room full of entrepreneurs who come together to connect, to exchange business strategy and ideas, to build the wealth of every person at the event so that each one can create ultimate freedom while making a huge impact and living an amazing life.

Imagine walking away having made changes in your business—changes that jump-start cash flow and put you on the road to financial self-reliance and independence.

THAT is what The ZONE Event is all about.


I’m Shanda Sumpter, the founder of HeartCore Business, and it’s my mission to transform your financial life by giving you the step-by-step system you need to get your business launched and make money.

Today, I’m a best-selling author, the owner of a multimillion-dollar business, and a wife and mom with plenty of time for family, self-development, hobbies, and rest. I live in a beautiful house on the ocean, and I love my life.

It wasn’t always this way, though. There was a time when I had only $500 to my name. I will never forget the feeling of sitting in Las Vegas, completely broke, unable to pay for my apartment and car, even though I wanted to.

The prospect of moving back home to my parents’ house in Canada made me feel like a failure.

That’s when it hit me: it was time to make a change.

And making a change meant taking a risk. I hired a mentor on credit—and that was the catalyst for a domino effect of miracles that set the stage for HeartCore Business to become a multimillion-dollar company.

Over the course of my career I’ve built several multimillion-dollar companies, and I’ve helped my students do the same—because it’s my mission and my passion to ensure entrepreneurs have the help they need (in the form of proven systems and processes—and support) to get their powerful messages out there and create financial freedom while they do it.

You’ve probably heard that you’re a product of the people you surround yourself with.

And only the best and the brightest—those heart-centered, mission-driven entrepreneurs who are passionate about making a real difference while creating freedom for themselves—attend The ZONE Event.

So surround yourself with the BEST.

Surround yourself with a community of dynamic entrepreneurs who are, just like you, determined to change their lives and the lives of others.

What you’ll learn

The Three Most Important Things on the Planet

This year’s theme at The ZONE Event is about the three things you NEED if you want to grow a business that supports your financial independence and your freedom lifestyle . . . based on what I’ve seen and noticed in the marketplace today:


Lead Generation: So You Can Make an Impact.
Of course, you need leads and buyers to grow your business, and at The ZONE, I’ll show you exactly how to grow a massive list of qualified leads . . . and not just that, but how to engage them so they turn into hungry buyers!


Leverage: So You Can HAVE a Life

Leverage is what the freedom lifestyle is all about, right? It’s about you being able to focus on your unique gift, to stay in your exceptional ability while your team supports you, so that you have more free time at the end of the day—and the financial independence to do the things you want to do.


Legacy: So You Can Stay Inspired.
Discover what you’re going to leave behind. Sometimes the days can be long, hard, and frustrating, and you can start to question whether you’re doing the right thing and whether you should continue to pursue your dream. When you connect with a legacy, you have a calling that pulls you forward. It’s stronger than your emotions, bigger than your situation, and you’re compelled to show up every day. If that doesn’t change the whole scope of how you make money, earn a living, and make an impact on this planet, I don’t know what will!
And remember: the most crazy-awesome, super-exciting thing about The ZONE Event is that as an attendee, you’ll work ON your business. You’ll walk away having taken action to create financial self-reliance.
And you may even win some pretty awesome prizes.
What’s the

Get your EARLY BIRD tickets for $299 before the go up to $1000!

I don’t think I have to spend much time justifying that investment; it’s pretty much a no-brainer to me.

If it’s not a no-brainer for you, then consider how many clients you’d have to land to earn that investment back. Consider how much time you’re spending as you spin in your business, unable to gain traction. And consider how much it’s worth to you to learn the very same system I used to build several multi-million-dollar businesses (and that so many of my clients have used to do the same).

How much is it worth to you to create true freedom—freedom from money worries, freedom to do what you want, when you want, freedom to be generous and to change the world?

I believe it’s invaluable.

If you’re ready to make money in your business and create the lifestyle freedom you deserve, then you MUST be at The ZONE Event.

Reserve your seat now!

This—a thriving, world-changing business, incredible freedom, amazing wealth—is all possible for you, with one caveat:

You’ve got to take action.

Action requires a leap of faith, and that leap can be scary. It often requires you to do something you’ve never done before . . . with no guarantee that you’ll get whatever it is you want—that result you’re making the leap for.

Here’s the thing: to get that desired result, you’ve got to make the leap.

Too many people—brilliant, dedicated, passionate, smart people—stop. They don’t make the leap.

And they look back later and realize they gave up too soon, just before a big breakthrough.

They forfeit their dreams, and they end up relying on other people for stability.

But that doesn’t have to be you.

It’s not enough anymore to rely on others, to hope the economy will support you and your family. Smart entrepreneurs who are ready to start making money, to build their financial independence, are lining up for their tickets to this event.

You belong there.

Reserve your seat now!

Copyright 2018 © The ZONE Event – Designs By Trey

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