Do you have a bestselling book or dream of writing one? Today’s video dives into creative ways you can turn that accomplishment into a consistent revenue stream.
Watch the video below for more detailed insights and actionable advice.
If you’ve managed to write a bestselling book, first off, congratulations! But what if we told you the journey doesn’t have to end there? Sara Canal, in her recent training session, shared some eye-opening strategies on how to make your book work for you—generating leads and revenue long after it’s published.
Sara starts by laying out a simple yet powerful framework called SSS, which stands for origin Story, current Situation, and Solution. This structure simplifies the writing process, ensuring that you connect emotionally with your readers right from the get-go.
But Sara’s approach goes beyond traditional publishing methods where you print a book and hope readers discover it. Instead, she emphasizes the concept of strategic reader engagement. This means including calls-to-action in your book that guide readers to quizzes or assessments. When they opt-in with their name and email, voila, you’ve started a relationship that you can nurture over time.
The brilliance lies in the details. Sara talks about embedding QR codes in her book that link to an interactive resource portal. Readers can delve deeper, engage with supplementary content, and genuinely feel the value you’re providing. What’s the outcome? Many end up enrolling in her coaching program, shifting from passive readers to active, paying clients.
To drive this point home, Sara recommends leveraging your origin story within the book to deepen that reader connection. An origin story is not just a biography but a way to show readers that they are not alone in whatever challenges they face. Once readers resonate with you, they become much more open to the solution you offer, be it a product, service, or program.
The goal here isn’t just to sell a book; it’s to turn that book into a dynamic sales force. The strategies Sara shares aim to move readers from merely consuming content to taking actionable steps—be it hiring you, joining your program, or whatever your end goal may be.
So, if you’re sitting on a bestselling book—or planning to write one—consider Sara Canal’s approach as your blueprint. Don’t just stop at getting your book on the shelves; turn it into a powerful tool that continues to generate revenue and cultivate meaningful relationships.
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