How to Write a Good Newsletter


Marketing a Small Business Online with a Good Newsletter!

There’s a lot of confusion around how to write a good newsletter.  Why do you want to write a newsletter, and how often should you be sending them out?

 — Oh and how long should you spend writing them? I hear some business owners are taking hours to write these.  They are trying too hard.  I want to relieve your stress if you are a business owner struggling with your newsletter.

 Let me take the CRAZINESS out of this subject and lay out a comprehensive plan for you. This plan is very detailed and, if you are like me, you get tired of reading all the time,  so I recorded a video blog for you!   

Main ideas of the video (but much more in the video, so make sure you watch it!):

 First of all, WHY should you be writing a newsletter?

  •  Connection turns to cash in every small business!  The owner of Zappos said this originally, and I’ve seen it come true with our coaching clients and with our company.
  • Send your newsletter a minimum of once a week!  No exceptions, and send it the same day and the same time each week.  Real companies are consistent, and your future clients are watching to see if they can trust you.
  • It’s a NO-cost online marketing strategy that any business owner can take advantage of.
  • It shouldn’t take a business owner longer than 45 minutes to write a newsletter every week.  Anything longer and you are trying too hard.  (In the video I give you tips to find great ideas for blogging/newsletter topics that will create deep relationships with your client base.)

Remember that if you want your business to pay for your future and give you a stress-free life, you better have an attitude of gratitude about writing your weekly newsletter. 

To date it is still my #1 income generator, and I know if you do this properly you’ll experience the same relief!

Take a moment and leave me a comment, and if you like this article please share it with your friends.  There’s a share link below!

Shanda Sumpter
CEO | Business Coach

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Hi! I’m Shanda Sumpter, owner of HeartCore Business, investor to entrepreneurs on The Pitch, and named as one of Inc. 5000’s fastest growing companies in 2017, 2018, and 2019. I’ve helped business owners all over the nation grow and scale their businesses while enjoying their lives more. I believe in giving generously and being honest—all in the name of leaving a legacy.

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