Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter. But she quickly realized her vision was bigger than serving her clients as a onewomanshop.
In 2004, she began the transformation to building a copywriting and marketing company. Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing. Some of their clients include: Ali Brown, Lisa Sasevich, Brian Tracy, John Assaraf, Bernadette Doyle, Alex Mandossian, Kendall SummerHawk, and Alexis Martin Neely.
In addition, Michele is also a national speaker and the bestselling author of the “LoveBased Copywriting” books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels. She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her border collie Nick and southern squirrel hunter Cassie.[/text_block]