Black Friday: Be a Prepared Business Owner and Create a Killer Black Friday Offer!

My clients often hear me say that business is not JUST about lead generation; it’s also about delivering on what you promise.

That’s how you get people to be repeat buyers. Only when you have repeat buyers do you grow into the millions and have a lot more free time! Here’s what I’ve got for you—a plan to be a prepared business owner and create a killer Black Friday offer.

#1 Make your offer under $100 if you want to have a strong lead generation from it and put more people through your marketing funnel.

#2 Make your offer worth over $500 to make it a real deal.

#3 Use Facebook marketing to TARGET your people (but use a TRIP wire off a FREE gift to sell your Black Friday special). Meaning, do paid marketing to a FREE BLACK FRIDAY Facebook offer, but then immediately after the subscriber puts in their details, offer your under-$100 offer. That’s a trip wire.

#4 Know WHY you are making this offer, and make sure the product you offer is influencing your market intentionally!

Here’s what I mean:
My point of view is that it’s risky to build a business on networking or paid advertising. There is a time risk and a money risk. So I would offer something for free that either teaches people how to SELL more to put more money in the bank ASAP, or I’d do a Black Friday special about how to build a client list. Either/or are very intentional. Hope that helps!

#5 Most of all, don’t sell your private time to people.
If you knock it out of the park, you may not be able to fulfill on that promise.
Second, you would have just discounted YOU—the most valuable asset you have. KEEP YOUR TIME! Not everyone deserves your time and not everyone NEEDS your time.


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Hi! I’m Shanda Sumpter, owner of HeartCore Business, investor to entrepreneurs on The Pitch, and named as one of Inc. 5000’s fastest growing companies in 2017, 2018, and 2019. I’ve helped business owners all over the nation grow and scale their businesses while enjoying their lives more. I believe in giving generously and being honest—all in the name of leaving a legacy.

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