Create More Content: Connection is Currency!

In any business, connection is currency. In today’s world, the best way to create a connection is through content. 

There’s one thing you must do before you even begin creating content, and that is to identify whether you’re a thinker or an action-taker.

It’s so important to identify which category you fall into, naturally, because often, thinkers get stuck thinking about something—and never actually doing it—while their action-oriented competitors just get out there and do it.

Those people who are out there doing it, even if they’re doing it imperfectly, are the ones who are connecting with their audiences, and ultimately, building their businesses.

So at HeartCore Business™, we can’t emphasize enough the importance of “just doing it” when it comes to content creation.

(And if you’re a thinker, that’s okay—if you recognize it, you can begin to work toward becoming an action-taker in terms of sharing content.)

Nobody’s going to come busting down your door to hire you. You have to get out of your own way and create content so you can serve more people.

Here are some of our favorite emotional and practical tips for creating more content…


Emotional Tips

Tip 1. Let go of perfection—and just do it.

Of course we all want our videos to have perfect lighting and backgrounds. We all want our blog posts to be perfect, grammatically. And we all want to look great in photos we share.

But the truth is, if you’re waiting for perfection, you’re going to be waiting a long time! Life happens. There will be days when you don’t feel like you look your best, or the cloud cover is just ruining the lighting for your videos.

But the most important thing you can do to connect with people, and therefore grow your business and change the world, is to get your content out there—no matter what.

Who knows what difference your tip will make for someone who hears it today—despite the bad lighting in your video, or that new wrinkle between your eyebrows?

Tip 2. Get out of your own way: trust yourself.

If you’re not creating content, then you’re actually standing in your own way as you strive to build your business and your income. If you don’t go out there and connect with people, there won’t be any currency.

This tip is intertwined with the previous one (you must let go of perfectionism in order to get out of your own way and just do it!).

But we’ve made it a standalone tip because getting out of your own way is more than letting go of perfectionism. It’s also about just being real, sharing who you are and what you’re doing, and how you can help people.

The more real and authentic you are, the more likely you’ll be to attract your ideal clients.

It’s all about trusting yourself!

Side note: this may mean repelling some people, too. Not everyone is going to love you! And that’s okay. You’re not meant to help everyone. The people you are meant to help will be attracted to the authentic you.

Tip 3. Eliminate judgment.

As you share content from your authentic self, people will judge you. It’s just part of life.

The best way to thicken your skin so that judgment doesn’t hurt is to get over judging other people.

When you feel yourself start to judge someone, move toward him or her and look for something you’re not seeing. Maybe you’re a little jealous of a certain element of his or her personality or lifestyle.

The bottom line here is that if you can release your own tendency to judge people, then it won’t hurt when other people judge you.

Tip 4. Be open to receiving.

When you’re sharing content, you’ll be surprised at how many more people you connect with. As you connect with people by giving, you must also be open to receiving.

This may mean taking coaching you didn’t expect and don’t want to take.

This may mean receiving guidance or advice in a situation you didn’t plan for.


Practical Tips

Tip 1. Always have a recorder at the ready.

You never know when an amazing content-creation opportunity will arise. But if you always have your phone at the ready—with a video or audio recording app installed—then you will be able to capture it when it does.

Tip 2. If you hate what you look like on video, get over it. Or, use audio with a nice photo.

We highly recommend using video whenever you can. More and more, people love watching videos. And HeartCore Business™ founder Shanda Sumpter would say that if you don’t like how you look on video, you should get over it! 😉

But seriously, if you really don’t want to do video, then you can do audio. Record yourself speaking and then pay someone to create a video that’s an image of you people can see while your audio plays (you can find people to do this “voiceover” technique on

Tip 3. Serve more, sell less.

If you want to become an influencer—which is key to building a wildly-successful business—then you’ve got to serve more and sell less.

If you’re focused on making the biggest possible difference for people, then you will automatically sell more. When you do drop a link, more people will click on it.

Still, you want people to take action. So you could invite people to share your posts if they resonate, or to comment about what their biggest takeaway is, or their biggest challenge. In this way, you’re inviting action—and engagement (also known as connection!).

You’ve got to become a content queen or king to reach more people!

This requires some personal work—overcoming resistance to creating and releasing content—as well as the physical work of creating it. The good news is that if you’re willing to do that work, the payoff is huge. Creating and releasing content is key to building connections and your business. Let us know in the comments which tip resonates the most with YOU. 



Author picture

Hi! I’m Shanda Sumpter, owner of HeartCore Business, investor to entrepreneurs on The Pitch, and named as one of Inc. 5000’s fastest growing companies in 2017, 2018, and 2019. I’ve helped business owners all over the nation grow and scale their businesses while enjoying their lives more. I believe in giving generously and being honest—all in the name of leaving a legacy.

Connect with me on Instagram

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