Three KEY Missions That Help
Women Entrepreneurs to Be Wealthy
I’m a bit of a marketing geek when it comes to making money the authentic way—especially when it comes to using the Internet to expand your business online.
What I don’t like is SMOKE and MIRRORS when it comes to selling a product or service.
My rule of thumb is if you can’t be honest about what you are doing, you shouldn’t be doing it at all.
It’s GUILT and SHAME that kicks our confidence to the curb and lowers the standard of professional business worldwide. Just be honest and know that when you show up 100% authentic and learn some simple marketing secrets, you will see your marketing WORK for you!
Now that we have that out of the way, there are three KEY missions that help women entrepreneurs make more money and live the life they want.
Often, entrepreneurial women don’t think through and plan in these three critical areas. That leaves them missing some important details when it comes to hitting their target and often increases confusion.
Key #1 YOUR SELFISH MISSION
This is a bit counterintuitive because we’ve learned that being selfish is bad. However, it’s GREAT when it comes to knowing your WHY.
We are self-motivated beings. The problem is that we only access our conscious thought patterns for sixty minutes during an entire day. What that means is that you are totally UNCONSCIOUS and off your purpose most of your day.
This affects your success negatively if you are not honest and clear with yourself on
“What’s in it for you” when you are setting to accomplish a task.
Key #2 YOUR BUSINESS MISSION
This is your clarity piece on knowing WHY you are doing a project.
For instance, I just watched a gym do a Living Social promotion. They knew what their Business Mission was—to increase their membership sales.
They may have even known their Selfish Mission. I’m guessing it was to make more money.
However, they missed the next step…
Key #3 IDEAL CLIENT MISSION
They completely missed this, and, believe it or not, people miss this ALL THE TIME!
Your Ideal Client Mission is what is at the heart of what your client wants more than anything by working with you.
Here’s how the gym missed this third key. They never surveyed or asked each new member what their goals were. Therefore, their end of the promotion upsell fell flat.
Don’t let this happen to you. Do not be so egotistical to think that you know what your clients want at each turn without asking them. It’s a big mistake that I see often.
You will lose focus if you aren’t CLEAR.
Always write down your THREE MISSIONS, and make sure that every decision you make serves toward moving you closer to them. This will help you be flexible in your negotiations and future decisions.
It frees you up from getting confused because it’s easy to check if you are on TARGET with your intentions. And always remember that there is GIVE and TAKE in everything you do in life. This strategy should help you give easier in the areas that you are not focusing on while building your business.
P.S. Tell me what your SELFISH mission IS to build your business in the comment box below.
Much Love & Respect,
Shanda Sumpter
P.S. If you are struggling, it’s because you are being stingy somewhere.
Loosen up and let it be easy to keep moving!
