Holy Crap cereal – This is brilliant

Holy Crap: Brilliant Marketing



I was vacationing in Vancouver Canada, and being a bit of a marketing addict, I couldn’t help but notice this cereal called “Holy Crap”!

I first noticed the oversized, obnoxious stands all over the grocery store with Holy Crap staring me straight in the face.  Then, when I was in my taxi on the way to the airport to come home to California, there it was again.  So I did what any girl would do.  I asked my driver if he’d tried Holy Crap.

Holycrap2He laughed and said, “Yes, it’s really good!”

Besides the funny name, we can learn a lot from this brand.  

How many times have you had a great idea and didn’t go for it?

Then you see someone else who’s created a business with it?

The second thing that came to mind was how often we hold back because we don’t want to offend anyone.

I bet the guy that created HOLY CRAP takes big risks.  He has probably lost his shirt a few times but never gave up on his dream.

Here’s what I want you to take away from today’s message.

Notice Holy Crap’s marketing:

#1 The name is exactly what you say in your head when something is FANTASTIC. It has an element of being pleasantly surprised.

#2 They claim to be "The World’s Most Amazing Breakfast Cereal."  Who knows if they are, but that kind of confidence creates more consumer confidence. And that results in more sales.

#3 Their cereal is GOOD, so it delivers on its promise to thrill your taste buds.

So how can you use this information?

  • Get behind your dream business idea and get a little edgier.
  • Take whatever risks you have to in order to market and brand your business.
  • Deliver on quality, or at least make things right when you make a mistake.
  • Forget about your past failures because that is a sure way of not risking more to get more!

Stop fear from running your life starting today, and build a business that makes a difference for people!  

Much Love,


P.S. Seriously… GO FOR IT today!

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Hi! I’m Shanda Sumpter, owner of HeartCore Business, investor to entrepreneurs on The Pitch, and named as one of Inc. 5000’s fastest growing companies in 2017, 2018, and 2019. I’ve helped business owners all over the nation grow and scale their businesses while enjoying their lives more. I believe in giving generously and being honest—all in the name of leaving a legacy.

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