Holy Crap: Brilliant Marketing
I was vacationing in Vancouver Canada, and being a bit of a marketing addict, I couldn’t help but notice this cereal called “Holy Crap”!
I first noticed the oversized, obnoxious stands all over the grocery store with Holy Crap staring me straight in the face. Then, when I was in my taxi on the way to the airport to come home to California, there it was again. So I did what any girl would do. I asked my driver if he’d tried Holy Crap.
He laughed and said, “Yes, it’s really good!”
Besides the funny name, we can learn a lot from this brand.
How many times have you had a great idea and didn’t go for it?
Then you see someone else who’s created a business with it?
The second thing that came to mind was how often we hold back because we don’t want to offend anyone.
I bet the guy that created HOLY CRAP takes big risks. He has probably lost his shirt a few times but never gave up on his dream.
Here’s what I want you to take away from today’s message.
Notice Holy Crap’s marketing:
#1 The name is exactly what you say in your head when something is FANTASTIC. It has an element of being pleasantly surprised.
#2 They claim to be "The World’s Most Amazing Breakfast Cereal." Who knows if they are, but that kind of confidence creates more consumer confidence. And that results in more sales.
#3 Their cereal is GOOD, so it delivers on its promise to thrill your taste buds.
So how can you use this information?
- Get behind your dream business idea and get a little edgier.
- Take whatever risks you have to in order to market and brand your business.
- Deliver on quality, or at least make things right when you make a mistake.
- Forget about your past failures because that is a sure way of not risking more to get more!
Stop fear from running your life starting today, and build a business that makes a difference for people!
Much Love,
Shanda
P.S. Seriously… GO FOR IT today!
